Essentials Part 6: An Evangelism Taxonomy

Rick Mattson Leadership 2 Comments

The past few weeks I’ve been writing about Essentials for ministry growth, based on observations from my travels around the country.

This week is the second part of the outreach Essential: 
An Evangelism Taxonomy.

It seems to me that growing, fruitful ministries often take evangelism beyond a single level. Here is a three-level taxonomy that I see often, though the ministries that use it don’t necessarily name it as such:

1. Social and Service Events: These are events with little or no Christian content that anyone can attend. We’re talking parties, outings, road trips, movies, service projects. It’s a great way to introduce a friend to the Christian community where there’s no teaching and no pressure.
My church ran a couple of ballroom dancing events this past year. Perfect.
2. Content Events: Lectures, concerts, debates, presentations, Bible discussions where some aspect(s) of a Christian world and life view are presented, sometimes juxtaposed with nonChristian thought.
Example: At Michigan State a few months ago we held a public discussion with a group of atheists on campus. Then everyone went out for refreshments and good conversation afterward. 
3. Harvest Events: Events where a specific call to faith is made. 
In conclusion: With a variety of nonChristian friends in your life, you simply ask how far along the Holy Spirit has brought each person. Then invite accordingly.

Comments 2

  1. Rick,
    Thank you for sharing this. I am encouraged simplicity of this, yet the challenge it is to execute. Inclusion in our faith is a must as it is the first step to building relationships and loving people. Be well and God bless you and your work.
    Andy Campion

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